What if you had the opportunity to redesign your organization from scratch? How would you create systems and workflows that would result in an ideal user experience, start to finish? What if, on top of that, your goal was to have a system that could respond to change at the speed of the internet? A bias toward transparency, loosening up hierarchy, and letting frontline staff lead initiatives helped shape new ways of working and deliver customer lifetime value.They were determined to break down silos in the process.

With Conway’s Law top of mind, ACMI, a free, public museum in Melbourne, Australia, completely redesigned its internal systems, visitor experiences, and physical spaces.

Conway’s Law is the theory that organizations will design systems that copy their communication structure.

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